President's message

Five years ago, when I joined CREW M, I underestimated the volume of development opportunities that awaited me and the power of the network I would have access to.

It was when I attended my first CREW Network Convention in 2016, alongside thousands of influential women from the 74 chapters that make up our association, that I truly understood what CREW is: an inclusive network dedicated to the progress and success of each of its members.

I have since forged strong ties and even friendships with many of my fellow members, and I can state unequivocally that the trust these women place in me helps nudge me out of my comfort zone and encourages me to embrace the challenges that come my way.

It is with great enthusiasm that I am looking ahead to our chapter’s 15th anniversary celebrations. What a wonderful opportunity to highlight everything we have achieved in recent years, not the least of which is the ever-growing number of women being appointed to senior positions in our industry and playing a decisive role within our economy.

There is clearly still much to be done in terms of equality and diversity, as well as many challenges before us. But I am convinced that CREWM’s 2018–2020 action plan will keep us moving forward toward our goals.


Linda Rouleau, CRX, CMD
President CREW M 2018
Senior Manager, Operations – Shopping Centres

- Mandate and priorities -

CREW M is part of CREW Network, created in 1989, and the first network in the industry to be devoted to the promotion and success of women in commercial real estate.

Its 10,000 members, representing nearly every discipline in the commercial real estate sector, are spread among the network’s 74 chapters, located in all the major North American markets, including 6 chapters in Canada: Vancouver, Saskatoon, Edmonton, Calgary, Toronto and Montreal.

Starting in 2015, in our current three-year strategic planning cycle, CREW M went through a global overhaul in our approach and set a goal to expand our reach within the Greater Montreal region and eventually, to the rest of the province.

CREW M aims to be a successful business catalyst for its members. At heart is the desire to adopt a business model based on diversity and to highlight women’s achievements and expertise in the industry. CREW M members are well recognized for the quality of their contribution to the industry.

CREW M is a “hub,” a place of exchange and enrichment, where all industry disciplines converge on a unique platform offering relevant content and memorable experiences through forums and through both real and virtual meetings that promote fruitful business exchanges between members.

CREW M’s main objectives are to :


  • grow the organization through increased visibility and prominence
  • mobilize members and the industry itself in support of  the advancement of women
  • provoke change by being a source of inspiration for all industry players

All our members are firm in their desire to positively influence today’s industry, to be agents of change and facilitators of a welcoming, competent and diverse industry.

This influence is expressed in four areas: business development between members, leadership development, industry research (by CREW Network) and a range of initiatives related to career advancement.

You can learn more about these initiatives on the other pages of our website. We invite you to explore!

CREW M in numbers
years ago
members in the Greater Montreal region
different disciplines
more than
volunteers participate annually in various committees
more than
events organized over the last 12 years
media interviews with our members
CREW is for women who want to reinvent the world by their leadership and innovation

As a CREW M member, you will have the opportunity to stay on top of the latest trends and developments, sharpen your views on the industry and live unforgettable moments with likeminded peers. But above all, you'll position yourself as a key player in your field, letting the world know that you want to have a hand in shaping today's industry.


The stories below shows the enthusiasm of our professional women in regard to their membership to CREW M. The expansion of a business network as well of the achievement of major projects are highlighting the career of these women. In every speeches made by them, growth and knowledge are brought out.

Roselyne Rovira

Director of Business Development, STS Maintenance

The mentorship program has done so much for me. I have met, wonderful, inspiring women who make me want to go further and outdo myself. Thanks to their experience and knowledge, I have the privilege of accessing new work tools and methods, and being part of incredibly rewarding exchanges.

Martine Peyton

Senior Partner, ELEMENTS Planification Urbaine

Without a doubt, CREW M helped me further my career by giving me opportunities to develop important new skills that I have yet to utilize. One of my defining experiences was my live interview on (TV news show) Canal Argent, which was a great moment of personal affirmation. I realized then the power of this respected, dynamic and audacious network that is based first and foremost on collaboration.

Marie-Josée Frigon

President, Trafic Design

My membership in CREW M has allowed me to build my professional network in the commercial real estate industry, both among clients and partners, with whom I have carried out some amazing projects. And the sharing of timely information about our market is critical for me if I am to stay up-to-date on all the latest developments and opportunities.

Guylaine Boivin

General Manager, Tour Deloitte, La Corporation Cadillac-Fairview limitée

A caterpillar transformed into a butterfly! That’s the metaphor I use to describe myself since joining CREW M. My involvement with CREW M has made a huge difference to my career. I have become so much more confident and sure of myself. My network has grown far beyond what I could have hoped and I have the pleasure of meeting exceptional and inspiring women!

of directors
President /
Linda Rouleau
FPI Cominar
President Elect /
Sonia Gagnon
SGM Agence
Past President /
Stéphanie Lincourt
Richter, s.e.n.c.r.l.
Treasurer /
France-Élaine Duranceau
Cushman & Wakefield
Secretary /
Maria Concetta Giampa
Oxford Properties Group
Administrator Membership /
Maryse Couture
Toitures Couture
Administrator Strategic Planning /
Chantal Cousineau
Administrator of Finance /
Pierre Scott
Johnson Controls L.P.
Administrator Communications /
Andrée Roy
Otéra Capital
Administrator of Forums /
Pascale Cloutier
Gestion Sandalwood
Administrator - Québec /
Mylène Forest (interim)
Gestion Forest Prud'homme Inc.
General Manager /
Linda Rigg
- Our different -

CREW M's success unquestionably rests on the organization's diverse committees. They are skilfully overseen by our members and allow for an ever-expanding array of initiatives.

Communications and Public Relations

The Communications and Public Relations Committee aims at promoting and showcasing the members of CREW M, all exceptional women, by creating and maintaining critical platforms such as our website, newsletter,  as well as maintaining social media presence. The committee’s platforms focus on raising the association’s profile, communicating information relating to the real estate sector to the public and promoting networking and visibility of its members.

Andrée Roy


Otéra Capital

Caroline Lacroix



Mélanie Auger


Ann-Judith Bélanger

Bouthillette Parizeau

Marie-France Benoit

Groupe Altus

Denise Bousquet

DBA Communication

Anissa Hébert


Geneviève Paquin

Groupe Centrale

Martine Peyton

Elements Planification Urbaine

Annick Richard

CBRE Limitée

France Sigouin

Englobe Corp.

Membership and Mentoring

CREW M’s exceptional success is mainly due to the quality of its members. The membership and mentoring committee aims to attract women with diversified profiles in order to reinforce CREW M’s multi-disciplinary nature.  The committee approves membership applications in compliance with pre-established criteria and accompanies new members during their first year as a CREW M member (by introducing the new member at events, etc.)  The committee is also responsible for the mentorship program, where members are matched in a mentor/mentee relationship and are followed for their professional progress throughout the year.

Maryse Couture


Toitures Couture

Caroline Ménard

Director, Recruting

Kiva Design

Lyne Provencher

Director, Mentorship


Nancy Coutu

Director, Member Services

Compagnie d'assurance titres Stewart

Ann-Judith Bélanger


Bouthillette Parizeau

Mariève D'Amours Ouellet



Francine Labelle


Groupe Global

Jacinthe Lachapelle



Laurence Lessard



Stéphanie Shimono



Nathalie Picard


Colliers Maîtres de projets

Julie St-Arnaud


Raymond + Joyal

Negar Farivar

Member Services


Lucie Hamel

Member Services

Atelier H Design

Edith Maltais

Member Services

Citron Hygiène

Mélanie Morin

Member Services

Hillpark Capital


The objective of the Forums Committee is to assist CREW M in accomplishing its mission by providing a window on its members’ professional activities, by organizing events that keep these activities top of mind. The Forums Committee strives to highlight CREW M members and to provide them with opportunities to acquire and hone their leadership skills, to enable them to build relationships through efficient and structured networking activities and to allow various forms of mentoring. Whether it’s by hosting conferences or networking events, we always have at heart the recognition of the success of women in commercial real estate by the industry.

Pascale Cloutier


Gestion Sandalwood

Amélie Fahey

Director, Conferences

Devimco Immobilier

Andrée-Anne McInnes

Director, Training & hubs

Cain Lamarre Casgrain Wells

Marie-Ève d'Amours Ouellet

Director, Forum - Quebec city


Martine Gratton

Gestion Sandalwood

Kassandra Grenier


Elise Hazan

First Capital Asset Management ULC

Doriane Labrosse

Couvre-planchers Labrosse

Mélanie Larocque-Aleman

UQAM student

Jean-François Paré-Zagrodnik

A7 Services


CREW M’s success is thanks to the great generosity of its partners. For an organization such as CREW M, sponsor participation and funding are the pillars of its success. The committee focuses on developing programs that meet the needs – and surpass the expectations – of its partners, allowing them and CREW M to shine on the industry stage. It’s a privilege for the Sponsorship and Finance Committee to promote its partners, who are all leaders in the commercial real estate sector and believe strongly in supporting the success of women in the industry.

Pierre Scott


Johnson Controls

Guylaine Boivin

La Corporation Cadillac Fairview, Tour Deloitte - Gare Windsor

Julia Cloutier


Maria Concetta Giampa

Groupe Immobilier Oxford

Marie-Ève Hénault

Veritiv Canada

Marilou Hudon-Huot

Société de développement Angus

Chantal Leduc

BTB fonds de placement immobilier

Stéphanie Lincourt


Amanda Luu

AEC SYMMAF, une filiale de AEC Property Tax

Johanne Marcotte

Ivanhoé Cambridge

Marylène Ménard

Les Réalisations Conceptum International

Linda Rouleau

FPI Cominar

Strategic Planning

Strategic planning is essential to any organization. CREW M Strategic planning committee’s objective is the implementation of a collective effort by all members, who are committed to share a common vision and mission, to establish specific goals and to explore paths to achieve and realize them.

Chantal Cousineau


BDO Canada

Raphaël Barchichat

PSB Boisjoli LLP

Caroline Bernard

Groupe Altus

Anne Boutin
Sandrine Debbané

Ivanohé Cambridge

Mylène Forest

Le Groupe Cogir

Sonia Gagnon


Stéphanie Lincourt


Edith D. Poirier

Réseau Sélection

Linda Rouleau


Multidisciplinary Consultative Committee

CREW M’s Multidisciplinary Consultative Committee of government and international relations on issues related to diversity is a platform enabling exchange and the creation of alliances among groups with similar issues. It is a task force to create, share, develop and promote good practice and policy guides for the inclusion, advancement, retention and promotion of women in organizations.

Lina Cantin


Lawyer, MBA, doctorate in law and associate researcher at the Ivanhoé Cambridge Real Estate Chair of UQÀM’s School of Management

Gala Excellence

Audrey Monty


Provencher Roy + associés architectes

Anna Baghramyan

BCF Avocats d'affaires

Guylaine Boivin

La Corporation Cadillac Fairview, Tour Deloitte - Gare Windsor

Elise Hazan

First Capital Asset Management ULC

Maude Lavoie


Stéphanie Lincourt


Victoria Tenenboym

FPI Cominar

Magali Tremblay

Pageau Morel et Ass.

Linda Rigg



Maria Concetta Giampa


Oxford Properties Group

Véronique Bouchard


Groupe Focus

Sylvie Cadieux


Vanessa Dominguez


Mariline Galarneau

FPI Cominar

Sandra Greco


Sophie Lacroix


Vanessa Lecomte

Groupe Focus

Vincent Levesque


Leonie Morrisseau

La Corporation Cadillac Fairview

- Our -

With over 10,000 members in North America, CREW Network is the premier network dedicated to the success and promotion of women in the commercial real estate industry.

East Bay
Inland Empire
Orange County
San Diego
San Francisco
Silicon Valley
Northern Colorado
Los Angeles
Fort Lauderdale
Fort Mayers
Tampa Bay
Palm Beach
Kansas City
New Orleans
St. Louis
Omaha Metro
Las Vegas
Northern Nevada
New Jersey
New Mexico
New York
Cape Fear
Greater Akron
Greater Cincinnati
Midlands South Carolina
Forth Worth
San Antonio
Hampton Roads
Northern Virginia

Founded in 1989, CREW Network (Commercial Real Estate Women) is the first network in the industry to devote itself to promoting and supporting the success of women in commercial real estate. Our 11,000 members from virtually all disciplines of the industry and our network has 75 chapters covering the major markets of the United States and six chapters in Canada, Toronto, Calgary, Edmonton, Vancouver, Saskatoon and Montreal.

CREW Network is to remain a key player in the success of women in real estate focusing on four aspects: development business and leadership, research and career progression.

CREW Network members are recognized for the quality of service they provide to the industry. With a network as diverse, our members have the resources to create new ways to structure their transactions to benefit their business, and promote mutual assistance to get the job done.

For further information, please visit

Click here to access CREW Network research on the industry

Canadian Chapters :
CREW Toronto
CREW Calgary
CREW Vancouver
CREW Edmonton
CREW Saskatoon