Dear CREW M members,
It is with a sense of excitement and great humility that I am taking the reins from women whose extraordinary work I cannot praise enough – women who are inspiring leaders, role models whose actions and initiatives have moved our organization forward, and who have taught me so much over the past years.
At the beginning of this mandate, it was important for me to get at the essence of what the CREW network stands for, and the words of our president at the 2019 summit immediately came to mind: “I’ve got your back.” What an inspiring image to illustrate our association’s role – a commitment that is behind each one of our members, supporting and instilling in them strength and confidence.
This reflection created within me a desire to invest more of myself in them, truly understand the reasons why they became CREW members, what they are looking for and the ways in which I can best support them.
To achieve this, I draw inspiration from the notion of community which, for me, means sharing, helping one another and connecting; I plan on promoting this community, strengthening the ties that unite us, so that it is stronger and more engaged than ever, so that it speaks up and is heard. In 2020, I would like to integrate this notion of group into our mentorship program, which illustrates so beautifully CREW M’s mission.
As well, in order for the association to be able to accompany its members at each step in their career, we wish to put in place a policy to support those who find themselves unemployed. And at some point, I believe it is essential that we also invest in our retired members, since experience is an invaluable resource that we must tap into.
My wish for this year is to see the CREW M community, and all its members, grow. Never forget that you are what drives our association and are the change makers of CREW M.
I look forward to working side-by-side with you this year!
2020 CREW M President
President and CEO — Toiture Couture
CREW M is part of CREW Network, created in 1989, and the first network in the industry to be devoted to the promotion and success of women in commercial real estate.
Its 12,000 members, representing nearly every discipline in the commercial real estate sector, are spread among the network’s 78 chapters, located in all the major North American markets, including 7 chapters in Canada: Vancouver, Saskatoon, Edmonton, Calgary, Toronto, Montreal and Nova scotia.
CREW M is going through a global overhaul in our approach to expand our reach within the Greater Montreal region and to the rest of the province.
CREW M is a successful business catalyst for its members. At heart is the desire to adopt a business model based on diversity and to highlight women’s achievements and expertise in the industry. CREW M members are well recognized for the quality of their contribution to the industry.
CREW M is a “hub,” a place of exchange and enrichment, where all industry disciplines converge on a unique platform offering relevant content and memorable experiences through forums and through both real and virtual meetings that promote fruitful business exchanges between members.
CREW M’s main objectives are to :
– Grow the organization through increased visibility and prominence
– Mobilize members and the industry itself in support of the advancement of women
– Provoke change by being a source of inspiration for all industry players
CREW M’s priorities for 2019–2022 are:
– Obtain a commitment from real estate companies to achieve gender parity on boards.
– Better prepare the next generation of female real estate professionals in all fields.
– Promote sharing and exchange of knowledge between professional women active in the 30 or so different fields in the commercial real estate industry.
All our members are firm in their desire to positively influence today’s industry, to be agents of change and facilitators of a welcoming, competent and diverse industry.
This influence is expressed in four areas: business development between members, leadership development, industry research (by CREW Network) and a range of initiatives related to career advancement.
You can learn more about these initiatives on the other pages of our website. We invite you to explore!
As a CREW M member, you will have the opportunity to stay on top of the latest trends and developments, sharpen your views on the industry and live unforgettable moments with likeminded peers. But above all, you'll position yourself as a key player in your field, letting the world know that you want to have a hand in shaping today's industry.
The stories below shows the enthusiasm of our professional women in regard to their membership to CREW M. The expansion of a business network as well of the achievement of major projects are highlighting the career of these women. In every speeches made by them, growth and knowledge are brought out.
Director of Business Development, STS Maintenance
The mentorship program has done so much for me. I have met, wonderful, inspiring women who make me want to go further and outdo myself. Thanks to their experience and knowledge, I have the privilege of accessing new work tools and methods, and being part of incredibly rewarding exchanges.
Senior Partner, ELEMENTS Planification Urbaine
Without a doubt, CREW M helped me further my career by giving me opportunities to develop important new skills that I have yet to utilize. One of my defining experiences was my live interview on (TV news show) Canal Argent, which was a great moment of personal affirmation. I realized then the power of this respected, dynamic and audacious network that is based first and foremost on collaboration.
President, Trafic Design
My membership in CREW M has allowed me to build my professional network in the commercial real estate industry, both among clients and partners, with whom I have carried out some amazing projects. And the sharing of timely information about our market is critical for me if I am to stay up-to-date on all the latest developments and opportunities.
General Manager, Tour Deloitte, La Corporation Cadillac-Fairview limitée
A caterpillar transformed into a butterfly! That’s the metaphor I use to describe myself since joining CREW M. My involvement with CREW M has made a huge difference to my career. I have become so much more confident and sure of myself. My network has grown far beyond what I could have hoped and I have the pleasure of meeting exceptional and inspiring women!
CREW M's success unquestionably rests on the organization's diverse committees. They are skilfully overseen by our members and allow for an ever-expanding array of initiatives.
The Communications and Public Relations Committee aims at promoting and showcasing the members of CREW M, all exceptional women, by creating and maintaining critical platforms such as our website, newsletter, as well as maintaining social media presence. The committee’s platforms focus on raising the association’s profile, communicating information relating to the real estate sector to the public and promoting networking and visibility of its members.
Gestion Forest Prudhomme
CREW M’s exceptional success is mainly due to the quality of its members. The membership and mentoring committee aims to attract women with diversified profiles in order to reinforce CREW M’s multi-disciplinary nature. The committee approves membership applications in compliance with pre-established criteria and accompanies new members during their first year as a CREW M member (by introducing the new member at events, etc.) The committee is also responsible for the mentorship program, where members are matched in a mentor/mentee relationship and are followed for their professional progress throughout the year.
Director, Member Services
CBC Radio canada
Groupe Immobilier Desjardins
The objective of the Events Committee is to assist CREW M in accomplishing its mission by providing a window on its members’ professional activities, by organizing events that keep these activities top of mind. The Events Committee strives to highlight CREW M members and to provide them with opportunities to acquire and hone their leadership skills, to enable them to build relationships through efficient and structured networking activities and to allow various forms of mentoring. Whether it’s by hosting conferences or networking events, we always have at heart the recognition of the success of women in commercial real estate by the industry.
McCarthy Tétrault, LLP
Couvre planchers Labrosse inc.
CREW M’s success is thanks to the great generosity of its partners. For an organization such as CREW M, sponsor participation and funding are the pillars of its success. The committee focuses on developing programs that meet the needs – and surpass the expectations – of its partners, allowing them and CREW M to shine on the industry stage. It’s a privilege for the Sponsorship and Finance Committee to promote its partners, who are all leaders in the commercial real estate sector and believe strongly in supporting the success of women in the industry.
Strategic planning is essential to any organization. CREW M Strategic planning committee’s objective is the implementation of a collective effort by all members, who are committed to share a common vision and mission, to establish specific goals and to explore paths to achieve and realize them.
Anne Boutin Services Juridiques
Davies Ward Phillips & Vineberg LLP
Gestion Forest Prudhomme
Configuration logistique de la salle
Gestion du budget
Documents mise en candidature dossier pour le jury
Gestion des candidatures
Gestion du jury, Gestion de l’hommage
Communication RP (mairesse, députés, etc…)
Communications : vidéo, photos, cadres, trophées
Gestion des vidéos
Dupras Ledoux Inc.
Allied Properties REIT
Gestion Forest Prud'homme
Membership & mentorship
Membership & mentorship
iA Groupe financier
Manulife Real Estate
Figurr Collectif d'architectes
With over 12,000 members in North America, CREW Network is the premier network dedicated to the success and promotion of women in the commercial real estate industry.
Founded in 1989, CREW Network (Commercial Real Estate Women) is the first network in the industry to devote itself to promoting and supporting the success of women in commercial real estate. Our 12,000 members from virtually all disciplines of the industry and our network has 78 chapters covering the major markets of the United States and seven chapters in Canada, Toronto, Calgary, Edmonton, Vancouver, Saskatoon, Montreal and newly added, Nova Scotia.
CREW Network is to remain a key player in the success of women in real estate focusing on four aspects: development business and leadership, research and career progression.
CREW Network members are recognized for the quality of service they provide to the industry. With a network as diverse, our members have the resources to create new ways to structure their transactions to benefit their business, and promote mutual assistance to get the job done.
For further information, please visit www.crewnetwork.com