President's message

Dear CREW M members,


It is with a sense of excitement and great humility that I am taking the reins from women whose extraordinary work I cannot praise enough – women who are inspiring leaders, role models whose actions and initiatives have moved our organization forward, and who have taught me so much over the past years.

At the beginning of this mandate, it was important for me to get at the essence of what the CREW network stands for, and the words of our president at the 2019 summit immediately came to mind: “I’ve got your back.” What an inspiring image to illustrate our association’s role –  a commitment that is behind each one of our members, supporting and instilling in them strength and confidence.

This reflection created within me a desire to invest more of myself in them, truly understand the reasons why they became CREW members, what they are looking for and the ways in which I can best support them.

To achieve this, I draw inspiration from the notion of community which, for me, means sharing, helping one another and connecting; I plan on promoting this community, strengthening the ties that unite us, so that it is stronger and more engaged than ever, so that it speaks up and is heard. In 2020, I would like to integrate this notion of group into our mentorship program, which illustrates so beautifully CREW M’s mission.

As well, in order for the association to be able to accompany its members at each step in their career, we wish to put in place a policy to support those who find themselves unemployed. And at some point, I believe it is essential that we also invest in our retired members, since experience is an invaluable resource that we must tap into.

My wish for this year is to see the CREW M community, and all its members, grow. Never forget that you are what drives our association and are the change makers of CREW M.

I look forward to working side-by-side with you this year!


Maryse Couture

2020 CREW M President

President and CEO — Toiture Couture

- Mandate and priorities -

CREW M is part of CREW Network, created in 1989, and the first network in the industry to be devoted to the promotion and success of women in commercial real estate.

Its 12,000 members, representing nearly every discipline in the commercial real estate sector, are spread among the network’s 78 chapters, located in all the major North American markets, including 7 chapters in Canada: Vancouver, Saskatoon, Edmonton, Calgary, Toronto, Montreal and Nova scotia.

CREW M is going through a global overhaul in our approach to expand our reach within the Greater Montreal region and to the rest of the province.

CREW M is a successful business catalyst for its members. At heart is the desire to adopt a business model based on diversity and to highlight women’s achievements and expertise in the industry. CREW M members are well recognized for the quality of their contribution to the industry.

CREW M is a “hub,” a place of exchange and enrichment, where all industry disciplines converge on a unique platform offering relevant content and memorable experiences through forums and through both real and virtual meetings that promote fruitful business exchanges between members.

CREW M’s main objectives are to :

– Grow the organization through increased visibility and prominence

– Mobilize members and the industry itself in support of  the advancement of women

– Provoke change by being a source of inspiration for all industry players

CREW M’s priorities for 2019–2022 are:

– Obtain a commitment from real estate companies to achieve gender parity on boards.

– Better prepare the next generation of female real estate professionals in all fields.

–  Promote sharing and exchange of knowledge between professional women active in the 30 or so different fields in the commercial real estate industry.

All our members are firm in their desire to positively influence today’s industry, to be agents of change and facilitators of a welcoming, competent and diverse industry.

This influence is expressed in four areas: business development between members, leadership development, industry research (by CREW Network) and a range of initiatives related to career advancement.

You can learn more about these initiatives on the other pages of our website. We invite you to explore!

CREW M in numbers
years ago
members in the Greater Montreal region
different disciplines
more than
volunteers participate annually in various committees
more than
events organized over the last 16 years
media interviews with our members
CREW is for women who want to reinvent the world by their leadership and innovation

As a CREW M member, you will have the opportunity to stay on top of the latest trends and developments, sharpen your views on the industry and live unforgettable moments with likeminded peers. But above all, you'll position yourself as a key player in your field, letting the world know that you want to have a hand in shaping today's industry.


The stories below shows the enthusiasm of our professional women in regard to their membership to CREW M. The expansion of a business network as well of the achievement of major projects are highlighting the career of these women. In every speeches made by them, growth and knowledge are brought out.

Roselyne Rovira

Director of Business Development, STS Maintenance

The mentorship program has done so much for me. I have met, wonderful, inspiring women who make me want to go further and outdo myself. Thanks to their experience and knowledge, I have the privilege of accessing new work tools and methods, and being part of incredibly rewarding exchanges.

Martine Peyton

Senior Partner, ELEMENTS Planification Urbaine

Without a doubt, CREW M helped me further my career by giving me opportunities to develop important new skills that I have yet to utilize. One of my defining experiences was my live interview on (TV news show) Canal Argent, which was a great moment of personal affirmation. I realized then the power of this respected, dynamic and audacious network that is based first and foremost on collaboration.

Marie-Josée Frigon

President, Trafic Design

My membership in CREW M has allowed me to build my professional network in the commercial real estate industry, both among clients and partners, with whom I have carried out some amazing projects. And the sharing of timely information about our market is critical for me if I am to stay up-to-date on all the latest developments and opportunities.

Guylaine Boivin

General Manager, Tour Deloitte, La Corporation Cadillac-Fairview limitée

A caterpillar transformed into a butterfly! That’s the metaphor I use to describe myself since joining CREW M. My involvement with CREW M has made a huge difference to my career. I have become so much more confident and sure of myself. My network has grown far beyond what I could have hoped and I have the pleasure of meeting exceptional and inspiring women!

of directors
President Elect /
Maryse Couture
Toiture Couture
Past President /
Sonia Gagnon
SGM Communication intégrée
President Elect /
Chantal Cousineau
Treasurer /
Maude Lavoie
Administrator Membership /
Nancy Coutu
Stewart Title
Administrator Strategic Planning /
Marie-France Benoit
Groupe Altus
Administrator Communications /
Caroline Lacroix
Administrator of Events /
Sonia Lepage
CBC Radio Canada
Administrator of Finance /
Julia Cloutier
Administrator - Quebec City /
Marie-Ève D'Amours
General Manager /
Linda Rigg
- Our different -

CREW M's success unquestionably rests on the organization's diverse committees. They are skilfully overseen by our members and allow for an ever-expanding array of initiatives.

Communications and Public Relations

The Communications and Public Relations Committee aims at promoting and showcasing the members of CREW M, all exceptional women, by creating and maintaining critical platforms such as our website, newsletter,  as well as maintaining social media presence. The committee’s platforms focus on raising the association’s profile, communicating information relating to the real estate sector to the public and promoting networking and visibility of its members.

Caroline Lacroix


Annick Richard



Denise Bousquet

DBA Communication

Valérie Gagnon

Fiera Capital

Mylène Forest

Gestion Forest Prudhomme

Jacinthe Lachapelle


Laurence Binette


Florance Gilbert

Graph Synergie

Membership and Mentoring

CREW M’s exceptional success is mainly due to the quality of its members. The membership and mentoring committee aims to attract women with diversified profiles in order to reinforce CREW M’s multi-disciplinary nature.  The committee approves membership applications in compliance with pre-established criteria and accompanies new members during their first year as a CREW M member (by introducing the new member at events, etc.)  The committee is also responsible for the mentorship program, where members are matched in a mentor/mentee relationship and are followed for their professional progress throughout the year.

Nancy Coutu


Stewart Title

Jacinthe Lachapelle

Director, Recruting


Nathalie Picard

Director, Mentorship

Cartier Miller

Lucille Beuriot

Director, Member Services

Groupe Forum

Julie Dubé


Ivanhoé Cambridge

Florence Peloquin


Cain Lamarre

Caroline Deslauriers Lamy



Antoinette Rodrigue

Member Services

Carbon Leo

Jessie Francoeur

Member Services

CBC Radio canada

Genevieve Gagnon-Guérard

Member Services

Groupe Immobilier Desjardins

Maud Potvin

Member Services

Johnson Controls

Myriam Boutin

Member Services



The objective of the Events Committee is to assist CREW M in accomplishing its mission by providing a window on its members’ professional activities, by organizing events that keep these activities top of mind. The Events Committee strives to highlight CREW M members and to provide them with opportunities to acquire and hone their leadership skills, to enable them to build relationships through efficient and structured networking activities and to allow various forms of mentoring. Whether it’s by hosting conferences or networking events, we always have at heart the recognition of the success of women in commercial real estate by the industry.

Kassandra Grenier


McCarthy Tétrault, LLP

Dorianne Labrosse

Couvre planchers Labrosse inc.

Mélanie Larocque-Aleman

Étudiante UQAM

Lizane Proietti

Groupe Mach

Valérie Michaud


Andreea Norcel


Sanaa Benzakour



CREW M’s success is thanks to the great generosity of its partners. For an organization such as CREW M, sponsor participation and funding are the pillars of its success. The committee focuses on developing programs that meet the needs – and surpass the expectations – of its partners, allowing them and CREW M to shine on the industry stage. It’s a privilege for the Sponsorship and Finance Committee to promote its partners, who are all leaders in the commercial real estate sector and believe strongly in supporting the success of women in the industry.

Julia Cloutier



Katrina Fiege

Cushman Wakefield

Amanda Luu

Ryan ULC

Jean-François Paré Zagrodnik

A7 Services

Martine Delisle


Strategic Planning

Strategic planning is essential to any organization. CREW M Strategic planning committee’s objective is the implementation of a collective effort by all members, who are committed to share a common vision and mission, to establish specific goals and to explore paths to achieve and realize them.

Marie-France Benoit


Groupe Altus

Anne Boutin

Anne Boutin Services Juridiques

Jenny-Kate Sgarby
Mylène Nadeau

Davies Ward Phillips & Vineberg LLP

Mylène Forest

Gestion Forest Prudhomme

Sonia Gagnon

Agence SGM

Maryse Couture

Toiture Couture

Chantal Cousineau

BDO Canada

Gala Excellence

Sonia Gagnon

SGM communications

Myriam Boutin

Configuration logistique de la salle


Nathalie Tremblay

Organisation logistique

MK Illuminations

Sandra Neill



Pierre Scott


Johnson Controls

Miriam Pratte

Gestion du budget


Anna Baghramyan

Documents mise en candidature dossier pour le jury


Mélanie Boivin

Gestion des candidatures


Julie Lafrenière

Gestion du jury, Gestion de l’hommage

Ivanhoe Cambridge

Virginie Streuli



Caroline Lacroix

Communication RP (mairesse, députés, etc…)

Magali Tremblay

Communications : vidéo, photos, cadres, trophées

Pageau Morel

Olivia Anderson

Gestion des vidéos


Audrey Monty

Provencher Roy

Victoria Tenenboym



Diane Mc Nicoll


Laurence Binette


Vanessa Drolet


Ugo Cianciulli

Loracon Construction

Pascale Tétrault


Caroline Cauchon

Dupras Ledoux Inc.

Lorenzo Pietrantonio


Sylvie Parent

Allied Properties REIT

Quebec City

Valérie Belle-Isle


Lavery Avocats

Mylène Forest


Gestion Forest Prud'homme

Marie-France Benoit

Groupe Altus

Reine Dupuis


Catherine Lachance


FPI Cominar

Nathalie Desbiens

Membership & mentorship

Ivanhoé Cambridge

Christine D'Amours

Membership & mentorship


Roxanne Carrier


GDA Québec

Lucie La Boissonnière


iA Groupe financier

Nathalie Vallée


Paradigme Stratégies


Maryse Couture

Toiture Couture

Sonia Gagnon


Agence SGM

Linda Rouleau

Industrielle Alliance

Stéphanie Lincourt


Nathalie Bédard

Donati Maisonneuve

Jacinthe Lachapelle


Catherine Vourakis

Manulife Real Estate

Pascale Tétrault

Figurr Collectif d'architectes

- Our -

With over 12,000 members in North America, CREW Network is the premier network dedicated to the success and promotion of women in the commercial real estate industry.

East Bay
Inland Empire
Orange County
San Diego
San Francisco
Silicon Valley
Northern Colorado
Los Angeles
Fort Lauderdale
Fort Mayers
Tampa Bay
Palm Beach
Kansas City
New Orleans
St. Louis
Omaha Metro
Las Vegas
Northern Nevada
New Jersey
New Mexico
New York
Cape Fear
Greater Akron
Greater Cincinnati
Midlands South Carolina
Forth Worth
San Antonio
Hampton Roads
Northern Virginia

Founded in 1989, CREW Network (Commercial Real Estate Women) is the first network in the industry to devote itself to promoting and supporting the success of women in commercial real estate. Our 12,000 members from virtually all disciplines of the industry and our network has 78 chapters covering the major markets of the United States and seven chapters in Canada, Toronto, Calgary, Edmonton, Vancouver, Saskatoon, Montreal and newly added, Nova Scotia.

CREW Network is to remain a key player in the success of women in real estate focusing on four aspects: development business and leadership, research and career progression.

CREW Network members are recognized for the quality of service they provide to the industry. With a network as diverse, our members have the resources to create new ways to structure their transactions to benefit their business, and promote mutual assistance to get the job done.

For further information, please visit

Click here to access CREW Network research on the industry

Canadian Chapters :
CREW Toronto
CREW Calgary
CREW Vancouver
CREW Edmonton
CREW Saskatoon
CREW Nova Scotia