Get to know Chantal Cousineau, President 2021 of CREW M

Caroline Lacroix, President of her marketing, communications and public relations firm, CREW M Board Director and Chair of the Communications Committee met with Chantal Cousineau, Partner at BDO Canada Leader real estate and construction – East of Canada and President CREW M 2021.
 
 

- Mandate and priorities -
KEY ORIENTATIONS

CREW M is part of CREW Network, created in 1989, and the first network in the industry to be devoted to the promotion and success of women in commercial real estate.

Its 12,000 members, representing nearly every discipline in the commercial real estate sector, are spread among the network’s 78 chapters, located in all the major North American markets, including 7 chapters in Canada: Vancouver, Saskatoon, Edmonton, Calgary, Toronto, Montreal and Nova scotia.

CREW M is going through a global overhaul in our approach to expand our reach within the Greater Montreal region and to the rest of the province.

CREW M is a successful business catalyst for its members. At heart is the desire to adopt a business model based on diversity and to highlight women’s achievements and expertise in the industry. CREW M members are well recognized for the quality of their contribution to the industry.

CREW M is a “hub,” a place of exchange and enrichment, where all industry disciplines converge on a unique platform offering relevant content and memorable experiences through forums and through both real and virtual meetings that promote fruitful business exchanges between members.

CREW M’s main objectives are to :

– Grow the organization through increased visibility and prominence

– Mobilize members and the industry itself in support of  the advancement of women

– Provoke change by being a source of inspiration for all industry players

CREW M’s priorities for 2019–2022 are:

– Obtain a commitment from real estate companies to achieve gender parity on boards.

– Better prepare the next generation of female real estate professionals in all fields.

–  Promote sharing and exchange of knowledge between professional women active in the 30 or so different fields in the commercial real estate industry.

All our members are firm in their desire to positively influence today’s industry, to be agents of change and facilitators of a welcoming, competent and diverse industry.

This influence is expressed in four areas: business development between members, leadership development, industry research (by CREW Network) and a range of initiatives related to career advancement.

You can learn more about these initiatives on the other pages of our website. We invite you to explore!

CREW M in numbers
founded
17
years ago
over
300
members in the Greater Montreal region
nearly
30
different disciplines
more than
50
volunteers participate annually in various committees
more than
150
events organized over the last 16 years
nearly
40
media interviews with our members
CREW is for women who want to reinvent the world by their leadership and innovation

As a CREW M member, you will have the opportunity to stay on top of the latest trends and developments, sharpen your views on the industry and live unforgettable moments with likeminded peers. But above all, you'll position yourself as a key player in your field, letting the world know that you want to have a hand in shaping today's industry.

Testimonials

The stories below shows the enthusiasm of our professional women in regard to their membership to CREW M. The expansion of a business network as well of the achievement of major projects are highlighting the career of these women. In every speeches made by them, growth and knowledge are brought out.

Roselyne Rovira

Director of Business Development, STS Maintenance

The mentorship program has done so much for me. I have met, wonderful, inspiring women who make me want to go further and outdo myself. Thanks to their experience and knowledge, I have the privilege of accessing new work tools and methods, and being part of incredibly rewarding exchanges.

Martine Peyton

Senior Partner, ELEMENTS Planification Urbaine

Without a doubt, CREW M helped me further my career by giving me opportunities to develop important new skills that I have yet to utilize. One of my defining experiences was my live interview on (TV news show) Canal Argent, which was a great moment of personal affirmation. I realized then the power of this respected, dynamic and audacious network that is based first and foremost on collaboration.

Marie-Josée Frigon

President, Trafic Design

My membership in CREW M has allowed me to build my professional network in the commercial real estate industry, both among clients and partners, with whom I have carried out some amazing projects. And the sharing of timely information about our market is critical for me if I am to stay up-to-date on all the latest developments and opportunities.

Guylaine Boivin

General Manager, Tour Deloitte, La Corporation Cadillac-Fairview limitée

A caterpillar transformed into a butterfly! That’s the metaphor I use to describe myself since joining CREW M. My involvement with CREW M has made a huge difference to my career. I have become so much more confident and sure of myself. My network has grown far beyond what I could have hoped and I have the pleasure of meeting exceptional and inspiring women!

Board
of directors
President /
Chantal Cousineau
BDO
President Elect /
Mylène Forest
VALRO inc. Société Immobilière
Past President /
Maryse Couture
Toiture Couture
Treasurer /
Maude Lavoie
Richter
Administrator Membership /
Josée Dufour
Groupe Axiomatech
Administrator Strategic Planning /
Marie-France Benoit
Groupe Altus
Administrator Communications /
Caroline Lacroix
Administrator of Events /
Kassandra Grenier
McCarthy Tétrault
Administrator of Finance /
Julia Cloutier
Metro
Administrator - Quebec City /
Valérie Belle-Isle
Lavery
- Our different -
Committees

CREW M's success unquestionably rests on the organization's diverse committees. They are skilfully overseen by our members and allow for an ever-expanding array of initiatives.

Communications and Public Relations

The Communications and Public Relations Committee aims at promoting and showcasing the members of CREW M, all exceptional women, by creating and maintaining critical platforms such as our website, newsletter,  as well as maintaining social media presence. The committee’s platforms focus on raising the association’s profile, communicating information relating to the real estate sector to the public and promoting networking and visibility of its members.

Caroline Lacroix

Administrator

Annick Richard

Director

CBRE

Denise Bousquet

DBA Communication

Laurence Binette

Alfid

Cynthia Brunet

Donati Maisonneuve

Ève Jacob-Tremblay

FCT

Tatiana Hakim
Membership and Mentoring

CREW M’s exceptional success is mainly due to the quality of its members. The membership and mentoring committee aims to attract women with diversified profiles in order to reinforce CREW M’s multi-disciplinary nature.  The committee approves membership applications in compliance with pre-established criteria and accompanies new members during their first year as a CREW M member (by introducing the new member at events, etc.)  The committee is also responsible for the mentorship program, where members are matched in a mentor/mentee relationship and are followed for their professional progress throughout the year.

Josée Dufour

Administrator

Groupe Axiomatech inc

Jacinthe Lachapelle

Director, Recruting

CBRE

Nathalie Picard

Director, Mentorship

Cartier Miller

Lucille Beuriot

Director, Member Services

Groupe Forum

Julie Dubé

Recruting

Ivanhoé Cambridge

Florence Peloquin

Recruting

Cain Lamarre

Caroline Deslauriers Lamy

Mentorship

Videotron

Antoinette Rodrigue

Member Services

Carbon Leo

Myriam Boutin

Member Services

Aedifica

Events

The objective of the Events Committee is to assist CREW M in accomplishing its mission by providing a window on its members’ professional activities, by organizing events that keep these activities top of mind. The Events Committee strives to highlight CREW M members and to provide them with opportunities to acquire and hone their leadership skills, to enable them to build relationships through efficient and structured networking activities and to allow various forms of mentoring. Whether it’s by hosting conferences or networking events, we always have at heart the recognition of the success of women in commercial real estate by the industry.

Kassandra Grenier

Administrator

McCarthy Tétrault, LLP

Valérie Michaud

Fransyl

Andreea Norcel

Richter

Mélanie Larocque-Aleman

Étudiante UQAM

Dorianne Labrosse

Couvre planchers Labrosse inc.

Sanaa Benzakour

PMML

Florence Chaussé

Étudiante HEC

Catalina Botéro

TD

Myriam Boutin

Aedifica

Olivia Anderson

Cominar

Finance

CREW M’s success is thanks to the great generosity of its partners. For an organization such as CREW M, sponsor participation and funding are the pillars of its success. The committee focuses on developing programs that meet the needs – and surpass the expectations – of its partners, allowing them and CREW M to shine on the industry stage. It’s a privilege for the Sponsorship and Finance Committee to promote its partners, who are all leaders in the commercial real estate sector and believe strongly in supporting the success of women in the industry.

Julia Cloutier

Director

Metro

Amanda Luu

Ryan ULC

Jean-François Paré Zagrodnik

A7 Services

Paule Voisard

GDI

Natacha Menard

Econo-Malls

Mireille Gauthier

Gilbert Deschênes et associés

Strategic Planning

Strategic planning is essential to any organization. CREW M Strategic planning committee’s objective is the implementation of a collective effort by all members, who are committed to share a common vision and mission, to establish specific goals and to explore paths to achieve and realize them.

Marie-France Benoit

Administrator

Groupe Altus

Jenny-Kate Sgarby
Michèle Frenière

DS Avocats Canada S.E.N.C.R.L., s.r.l.

Marie-Ève Grisé

Burovision

Mylène Nadeau

Davies Ward Phillips & Vineberg LLP

Maryse Couture

Toiture Couture

Chantal Cousineau

BDO

Mylène Forest
Dany-France Rhéaume
Camille Gaudreau

Graph Synergie

Cindy Benech

Prévost Fortin D’Aoust avocats

Gala Excellence

Myriam Boutin

Configuration logistique de la salle

Aedifica

Miriam Pratte

Gestion du budget

BDC

Anna Baghramyan

Documents mise en candidature dossier pour le jury

DWPV

Caroline Lacroix

Relations publiques

Caroline Lacroix

Magali Tremblay

Communications : vidéo, photos, cadres, trophées

Pageau Morel

Audrey Monty

Provencher Roy

Maryse Couture

Présidente sortante 2021/co-organisatrice

Toiture Couture

Sonia Gagnon

Présidente sortante 2020/co-organisatrice

SGM communications

Christelle Mondongue

Groupe Sélection

Mylène Nadeau

DWPV

Sonia Molina

L'Associé (CREWM)

Marie Millot

Aide à la présidence et organisation

SGM

Sandra Neill

Lemay

Julie Dubé

Ivanhoé Cambridge

Nancy Coutu

Stewart Title Canada

Golf

Diane Mc Nicoll

Dromakaba

Vanessa Drolet

Cosoltec

Pascale Tétrault

Figurr

Caroline Cauchon

Dupras Ledoux Inc.

Lorenzo Pietrantonio

Atlas-Apex

Quebec City

Valérie Belle-Isle

Administrator

Lavery Avocats

Reine Dupuis

Event

MonBuro.ca

Catherine Lachance

Event

FPI Cominar

Nathalie Desbiens

Membership & mentorship

Ivanhoé Cambridge

Christine D'Amours

Membership & mentorship

Planidesign

Roxanne Carrier

Finance

GDA Québec

Lucie La Boissonnière

Finance

iA Groupe financier

Florence Gilbert

FPI Cominar

Mireille Gauthier

GDA Québec

CSC

Maryse Couture

Toiture Couture

Sonia Gagnon

Président

Agence SGM

Linda Rouleau

Industrielle Alliance

Stéphanie Lincourt

Richter

Nathalie Bédard

Donati Maisonneuve

Jacinthe Lachapelle

CBRE

Catherine Vourakis

Manulife Real Estate

Pascale Tétrault

Figurr Collectif d'architectes

- Our -
Network

With over 12,000 members in North America, CREW Network is the premier network dedicated to the success and promotion of women in the commercial real estate industry.

Montreal
Calgary
Edmonton
Vancouver
Toronto
Arizona
Tucson
Sacramento
East Bay
Inland Empire
Orange County
San Diego
San Francisco
Silicon Valley
Denver
Northern Colorado
Alabama
Los Angeles
Connecticut
Fort Lauderdale
Jacksonville
Miami
Fort Mayers
Orlando
Tampa Bay
Palm Beach
Atlanta
Idaho
Chicago
Indiana
Kansas City
New Orleans
Baltimore
Boston
Detroit
Minnesota
St. Louis
Omaha Metro
Las Vegas
Northern Nevada
New Jersey
New Mexico
New York
Cape Fear
Charlotte
Greater Akron
Greater Cincinnati
Cleveland
Columbus
Portland
Philadelphia
Charleston
Midlands South Carolina
Austin
Dallas
Forth Worth
Houston
San Antonio
Utah
Hampton Roads
Northern Virginia
Richmond
Seattle
Wisconsin

Founded in 1989, CREW Network (Commercial Real Estate Women) is the first network in the industry to devote itself to promoting and supporting the success of women in commercial real estate. Our 12,000 members from virtually all disciplines of the industry and our network has 78 chapters covering the major markets of the United States and seven chapters in Canada, Toronto, Calgary, Edmonton, Vancouver, Saskatoon, Montreal and newly added, Nova Scotia.

CREW Network is to remain a key player in the success of women in real estate focusing on four aspects: development business and leadership, research and career progression.

CREW Network members are recognized for the quality of service they provide to the industry. With a network as diverse, our members have the resources to create new ways to structure their transactions to benefit their business, and promote mutual assistance to get the job done.

For further information, please visit www.crewnetwork.com

Click here to access CREW Network research on the industry

Canadian Chapters :
CREW Toronto
CREW Calgary
CREW Vancouver
CREW Edmonton
CREW Saskatoon
CREW Nova Scotia